Colby College, a premier liberal arts college in Waterville, Maine, launched the largest fundraising campaign ever undertaken by a liberal arts college—$750 million.
However, before Colby could really get to work we needed a cohesive voice that the community and shareholders could get behind. Enter Dare Northward, a campaign created to reflect the bold and unprecedented nature of the initiatives and priorities that Colby supports, the campaign will make it possible for Colby to introduce transformational initiatives, build on already strong academic programs, improve access to a Colby education for deserving students from around the globe, and provide outstanding new facilities that support a multidisciplinary approach to learning and connect the College to the community beyond its campus.
The campaign video, logo, graphic elements and guidelines all played an enormous roll in getting the campaign off the ground in a way that speaks to the Colby community and beyond.
Executive Creative Director: Steve Penning
Creative Director: Kris Blake
Footage Shot by Neighborhood Films
Video Editor: Anderson Bradshaw
Senior Designer: Ben Harrison
Copywriter: David Valento