The viewbook for the University of Hartford features a tiered cover that’s representative of the University’s experience: different at every turn. Both the book construct and the story begin with a singular, narrow point of focus that physically expands, much as students’ frame of reference and field of opportunity grows exponentially over the course of a Hartford education.
Agency: 160over90, Philadelphia
Executive Creative Director: Jim Walls
Creative Director: Siegfried Gross
Associate Creative Director: Travis Ludwig
Copywriter: Kris Blake
Designer: Daniel Kent, Ben Harrison