In 2021, college football’s most notable stars took the stage for the most unique NFL Draft in history. After more than a year of pandemic protocols and fanless games, we were ready to bring back events in a big way.
The 2021 NFL Draft’s unique footprint at the red carpet entrance at the Rock and Roll Hall of Fame set the tone for the entire visual language around Draft. We called this concept “Turn Up The Volume”.
For over 8 months (during the middle of a pandemic) we crafted a visual style guide and worked closely with our vendors to execute a larger than life event. From stage design, green room décor, social media, animation, promotion, advertising, and even some custom gifts for our fans.
